Thanks to the magic of online marketing, you can track the results of your blog posts in as much detail as you want. To give yourself the incentive to knock your blog posts out of the park, try setting goals that relate directly to your business-like upping your email list or driving additional sales. Sure, posting once a week is a goal, but it’s not anything to get all that jazzed about. Now that you’ve got your audience figured out, you need to set some goals for your blog. Think about how much easier it’ll be to create epic articles for a 34-year-old female executive who buys locally-made products for her dog, because she’s passionate about supporting small businesses, and thinks that small-batch products are higher quality for her pooch-as opposed to simply “people who like dogs”. If you’re having trouble answering these questions-or if your answers feel pretty useless and vague-you need to get clear on those details before you pass go and collect all that sweet, sweet blog traffic. Who’s buying your product? (This is everything from income, to age, to location, and more.).Before you write a single word, or plan a single post, you should be able to answer some basic questions about who your ideal customer is and what they want. Know your audienceįirst up, your audience. You’ll need to know two things to really make your blog posts effective: your audience, and your goals.
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